Pachranga – A Gem in the Pickle Industry of PanipatIndian cuisine is the most delicious of all in the world. A typical Indian platter comprises of a variety of curries and breads but is incomplete without Achaars or pickles. The tangy, red pickles make any platter a delight for the taste-buds. Making of pickles has been the tradition in almost every Indian household since ages. One can easily spot the martbaans or huge pots stuffed with a variety of pickles on Indian terraces, getting the most important ingredient for them to get that perfect tang – the Sunlight!
The immense popularity of pickles and their huge demands worldwide led them cross the domestic boundaries only to land up on commercial platform…and there established a big name ‘Pachranga’ in Indian market, straight from the lanes of Panipat.
The name Pachranga is derived from ‘Panch’ (five), ‘Rang’ (colors) first five elements or ingredients that were used in making the achaars. Right from the inception of this petty setup, only these ingredients were used that provided with a limited variety. These five important ingredients were namely mango, asafetida or hing, lime, green chillies and amla or gooseberry. Today, a lot many ingredients have been added to produce a variety of pickles.
Back in 1920s….Inception of Brand PachrangaEver since their inception in 1925, as a new venture by a Punjabi family, the Dhingras never knew that their new business would grow by leaps and bounds. They started from a small scale setup employing the localites in the process of manufacturing and exporting the product just to nearby cities. The foundation of Pachranga was laid by precious efforts of Late Shri Murli Dhar Dhingra in Pakistan. His son Late Shri Ram Narain Dhingra expanded the business setting it up in India post-independence, in 1947 as PACHRANGA '5' that was operated under the original firm incepted by Murli Dhar Ram Narain. The business was given a new shape by the grandson Shri Arjan Dev Dhingra who has led to what Pachranga is today. In 1996, he established another setup Murliwala Foods under Pachranga banner, in Agra. Within a small period of time, the firm grew and earned national as well as international fame and reputation.
The Pachranga Products
The raw vegetables and fruits used are farm-fresh. They are grown in nearby farms as well as imported. A quality-check is followed for every batch that is received here. Then follows, the manufacturing process under strict supervision and hygienic conditions. The expert hands and machines work on all the raw stuff to make the best out of it. They follow a unique method of preparing them that keeps them class apart from other brands.
These products are known to be loaded with health benefits as Ayurveda recipes. Some of them are even used for treatment purposes.
The Packaging of ProductsThe products once quality tested are packaged in such a way that they stay fresh and flavorful for longer duration. The tin and glass cans of high-quality are used for packaging the products. For shipping, these are further packed in cardboard boxes to avoid breakage and leakage of any kind.
From a Local Market to International Platter
Even without adopting much marketing strategies like other brands, the Pachranga brand has already marked its name. From the narrow lanes of Panipat to sea-routes, the Achaar of Panipat has travelled a long way, Kudos!